Match vs. Elite Singles: a Battle of the Brands

By is arguably the best known online dating site in the UK. However, there’ a new contender on the block that’s fast making ground – EliteSingles. We’ve tested out both the sites to see which the ultimate winner is. Let the battle commence!

1. User Base

Both and EliteSingles have huge databases, with more members than many of the other leading dating sites. has around 3 million members in the UK. EliteSingles has just over 500,000 members. They also claim to have over 65000 singles signing up across the world each day, so the database is growing at a fair rate. However, wins this round since they currently have many more members. Winner:

2. Demographics

The majority of EliteSingles members are aged over 30 and are looking for a serious relationship. They aim for a well-educated member, with 87% being university educated. has a wider variety of members who are looking for all kinds of dating, so it’s less targeted and accessible to all. The average user is in their 40s, there are many mature and serious members and plenty of younger ones, too. Even if EliteSingles has a higher quality database, Match remains the biggest dating site worldwide. Winner:

3. Features

Both dating sites are chock full of useful features that will make your search easier right from the start. EliteSingles offers an individual personality test to make sure your matches are highly targeted. helps you write a fun, short profile and it’s very easy to generate matches and filter them accordingly. They also have a new Shuffle feature which turns finding matches into a simple game. EliteSingles periodically remove inactive users so members won’t waste time contacting people who aren’t serious about meeting up. also offer regular singles events all over the UK. The run everything from speed dating to cookery classes. With the events and extra features, wins. Winner:

4. Mobile Compatibility

Both EliteSingles and have fully functional mobile apps which are available to download from either the Apple Store or GooglePlay for those with Android phones. This means you can use the apps on any tablet, too. With each of the apps you can sign up, browse members and explore the mobile optimised sites. You can also upload photos quickly and easily using images you’ve already stored on your smartphone. Both Apps are very similar in comparison. Winner: Draw

5. Pricing and EliteSingles will both allow you create profile and browse the site for suitable matches. However, you will need to upgrade if you wish to contact anyone or read your messages. charges £29.99 for one month, £59.97 for 3 months or a special offer price of £59.94 for six months. So it makes sense to choose the 6 months package. EliteSingles are a little more expensive as they aim at a more affluent user. Regular fees are a whopping £79.99 for one month, £134.85 for three months or £209.70 for six months. The winner is as it works out much better value. Winner:

6. Chat

EliteSingles and allow to chat and message other members once you have paid your membership fee. With EliteSingles, you can send Smiles and on you can wink – both of which are a speedy way to show you like someone. Chatting is easy using their built in, instant messenger which provides a safe way to communicate before taking things off site. Of the two, EliteSingles has a more direct, stylish interface. Winner: EliteSingles

7. Bottom Line

Both sites offer great opportunities for singles to meet each other in a safe, easy way. However, Match remains from far the biggest dating sites worldwide and offers incredible events for single to make your first contact even easier!

Visit Match Now !


About James Preece

James Preece is the Dating Guru. As the UK's leading Dating Expert and Dating Coach he is a consultant for many dating sites and is involved in a wide variety of different areas, such as personal dating coaching, Online Dating, speed dating and matchmaking. His online dating guide "I Will Make You Click" is an Amazon best seller, reaching number one on the relationships category. He is a regularly featured in top UK and international media: such as the Independent, Cosmopolitan, FHM, and Men’s Health, amongst many more. Learn more here.


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