How to Write the Perfect Online Dating Profile


Writing your online dating profileBy James Preece

I’ve written hundreds of online dating profile over the years so I know exactly how to craft an amazing one that will get you lots of interest. It’s your chance to sell yourself and tell everyone how wonderful you are. You have to put a little bit of thought into being creative and explain why everyone should be queuing up to date you.

I do understand that it might seem overwhelming at first but it’s really very easy once you know how. Many people just write the same general statements as everyone else, but you don’t want to do this. If you do then you won’t stand out and your profile will get lost.

Nobody has time to read overlong biographies as they will be looking at many profiles. Keep your profile relatively short but write enough to get them interested in finding out more about you. There’s a very simple four step formula that you need to follow if you want to make it work for you. It’s been tried and tested many times so I can assure you this is all you need.


Think of your online dating profile as if you are writing a letter to your perfect match. That way it’s a bit more informal, chatty and fun. You start this with your opening line which needs to be friendly, polite and keeps them reading.

This can be a simple “Hi, I’m xxx!” and then tell everyone where you are from and what you do.

About Me

This is the main profile area and a big opportunity to shine, so use it wisely. You want to describe yourself as accurately as possible so it may be worth asking a friend to help if you aren’t sure.

Shortly describe yourself

Try and fill it with as many “hooks” as possible. What I mean by this is that I want you to include lots of conversation starters. The biggest problem people face is staring at blank or generic profiles that make it difficult to think of something clever to say. If it takes someone too long to do this they will click away and on to the next profile. You HAVE to make it as easy as possible for them.

You could write a list of activities you enjoy or sports you like to play but remember to make them interesting.

About the Person you want to meet

A good profile is roughly 70% about you and then 30% about the partner you are seeking.

It’s better to talk directly to the person reading it as you want to make them feel like you have a real connection. The best way to do this is to write statements like “You are witty and a little bit cheeky” rather than “I want someone who is funny and cheeky.”

You don’t need to be too specific but try and paint a picture about what life will be like as a couple.


Many profiles end too abruptly. The best way to finish is to ask a question or extend an invitation to meet up.

“If you like what you’ve read do get in touch and tell me about your favourite place to go in London”

“I’d much rather meet up for a coffee or a cocktail than chat endlessly online. Get in touch if you like the sound of me!”

If you do this then it gives the other person an instant reason to contact you as it’s an easy icebreaker.

If you want some help then do check out some of the other online dating advice articles on this site.


About James Preece

James Preece is the Dating Guru. As the UK's leading Dating Expert and Dating Coach he is a consultant for many dating sites and is involved in a wide variety of different areas, such as personal dating coaching, Online Dating, speed dating and matchmaking. His online dating guide "I Will Make You Click" is an Amazon best seller, reaching number one on the relationships category. He is a regularly featured in top UK and international media: such as the Independent, Cosmopolitan, FHM, and Men’s Health, amongst many more. Learn more here.


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