The Brexit Effect on Online Dating


Brexit voteBy James Preece

The British public recently made a huge decision that has the potential to change the entire country.  They voted to decide whether or not they should leave the EU, so they could cut down on immigration and take charge of their own rules and regulations. After the referendum, the shocking result was 52% to 38% that they would indeed leave. This sent the pound into freefall and doom and gloom merchants predicting another recession and dire financial implications.

The big question for all you singles out there now is:  Will Brexit have any effect on your online dating results? After all, that’s the most important “single market” of all. 

Better Deals

First of all, I expect Online Dating Sites to offer better prices on memberships than ever before. They are aware that consumers will be more careful with their spending habits, so they have to become more competitive. I’ve already seen a trend for discounting over the last year so this will continue. That’s great news for singles looking to sign up, and finding a partner is always going to be something worth investing in.

More Members to Choose from

If immigration is going to be controlled, then you are naturally going to find that online dating sites will have more non-British members than ever before. That’s because it will be the easiest way for them to meet new people as their normal avenues of socializing will decrease. I think having a healthy mix is always better for everyone, so make the most of the enhanced database as the more members the better.

Man with computer

More Opportunities

The pound is currently very weak against the dollar ( £1 is now worth just $1.30 ) but this actually brings good news for online daters.  Some of the most popular US dating sites – such as Zoosk  – have many members in the UK. They’ll be able to invest more in the UK economy as advertising will become cheaper. So if you are a member on the site you’ll soon start to find stronger databases.

Perfect Conversation Starter

The Brexit is very topical at the moment, so it’s something everyone will have their own thoughts and ideas on.  So bring it up when you are talking to someone online and you’ve got a perfect icebreaker. Each day brings new developments which means that there is always something interesting to discuss.

There’s already a new app in development called “Better Together” which allows those who voted to remain in the UK to be paired with similar minded others. 

Best Way to Meet 

It does look like Britain is now going to be headed towards another recession for a few years at least. While online dating has always been a fantastic way to meet other singles, it’s going to become the most affordable way, too.  If it becomes too expensive to go out to bars and spending is cut down, we’ll naturally want to go online instead. It’s the quickest way to meet new people for a relatively small investment.

In conclusion, nobody really knows what’s going to happen now. Britain has a new PM and hopefully she will take control and change things for the best.  So in the meantime remember that everyone will always want love, no matter what else is happening around them!

I do hope you found this interesting. You find out more about online dating and the best sites for you here.


About James Preece

James Preece is the Dating Guru. As the UK's leading Dating Expert and Dating Coach he is a consultant for many dating sites and is involved in a wide variety of different areas, such as personal dating coaching, Online Dating, speed dating and matchmaking. His online dating guide "I Will Make You Click" is an Amazon best seller, reaching number one on the relationships category. He is a regularly featured in top UK and international media: such as the Independent, Cosmopolitan, FHM, and Men’s Health, amongst many more. Learn more here.


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