Just Forties Review

In a Nutshell

Just Forties is the perfect dating site for all single people in their 40s across the UK, looking for friendship or romance. It takes minutes to join for free and setup an account, and begin sending messages to anyone who catches your eye. The easy-to-navigate site also allows users to filter by location, age, height, interests and a lot more. With a database of more than 2 million members, you might just meet that special someone you’ve been searching for sooner than you think.

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  • Niche demographic of people aged between 40 and 50

  • Quick and simple signup process

  • First message is free—to all members


  • You must be a full member to read and reply to messages

  • No mobile app available 

Just Forties Review

 Best for Mature people in their 40s who are looking for fun, friendship, romance and that special long term relationship.
 User base Men and women mostly in their 40s, in the United Kingdom.
 Number of  members 2  million
 Recommended  age 40-50
 Favorite  features Search by county, create your favourites list and send unlimited winks as a free member. Explore private messaging, instant chat function, sending virtual gifts, and dating diaries as a full member.

Signup Process

Just Forties has one of the quickest and simplest sign up processes across the dating platforms. Upon landing on the site, you’ll be asked to enter your name, date of birth, and an email address. Once you verify that email, you’ll then be able to log on, and add a photo, as well as answer questions related to your personal interests and characteristics.

Although these sections are optional and you can skip through them, they will help give other members a better idea of who you are and what you’re ultimately looking for, so it’s recommended you take around 5-10 minutes to fill these out.

Once this is complete, you’re ready to begin searching the database of single members, and start messaging anyone who sparks your interest.

Matchmaking & Search Functions

Just Forties has a number of search functions for its members.

One of the best options is the ability to filter through the database of matches using a wide range of criteria, including: age, build, children, drink preference, education, ethnic origin, facial hair, hair colour, hair length, height, income, interests, marital status, religion, smoker, and even dietary preferences. So no matter what you’re looking for, or how specific your check list might be, Just Forties will accommodate your requirements.

Just Forties provide all members with a list of questions within the profile section, including things like, “what do you like to do for fun?” and “who is your greatest inspiration?” Members are encouraged to fill these out with answers, so that suitable potential matches can gain a clearer sense of who you are and whether you’d get on well.

In addition, there is a characteristics and interests section where members can fill out as many details as they like relating to their physical appearance, along with their marital status, occupation, and ethnic origin.

In the interests section, members can select which they enjoy most, ranging from music, to reading, to keeping fit. Again, none of these sections are a requirement by the site, and can be completed to the degree which each member feels comfortable with. Anything that is filled out within these sections will be added to the personal profile page.

Features & Communication Tools

Just Forties offers private messaging tools and a personal inbox to all members. There is no requirement to become a full member in order to send a wink or an initial message. However, only paying members are able to read messages, so if you want to check out any replies to messages you’ve sent, you’ll have to upgrade. There is also a feature that allows virtual gifts to be sent along with messages.

Members are able to see who has been looking at their profile each time they log on to their account, and access their own inbox which contains all messages sent and received.

There is a handy favourites tab, which allows users to add their favourite profiles to this section, making them easier to keep track of and find again.

Full members get access to a dating diary, where they can record and share what they’re feeling with other members, and pique their interests through revealing a little more of their personality. Full members can also benefit from tools like chatting online using the instant messenger tool, which is quick and convenient.

Although the platform doesn’t currently have a mobile app, there is an option to register for mobile services. These will allow you to receive notifications on your mobile when someone sends you a wink, a gift, a private message, or adds you to their favourite list. All of these options can be altered in the notification settings section of your account.

Safety & Security

Just Forties has a specific page filled with top tips for staying safe—not only when chatting online, but meeting in person too. The site also hides and protects all members email addresses and personal contact information.

Just Forties is additionally protected by the Online Dating Protector, which is a UK based team of experts who have been specifically trained to keep dating sites like this one safe and scammer free. The site allows members the option to report profiles, uses anti-scam software on the site, and monitors activity 24/7.


Just Forties has a tab at the top of member’s accounts, named “upgrade.” Here, members can choose to become paying members, and benefit from the extra features of the dating site.

The current price brackets are as follows:

  1 month 3 months 6 months 1 year
 Price £29.95 / month £19.99 / month £15.00/ month £12.50 / month

*Last updated May 2018

There are also special “bolt-ons” which members can choose to add to their account.

These include:

  • Search VIP (£2.99 per month) — your profile will be highlighted in search results and help you stand out from the crowd.
  • Read Notification (£2.99 per month) — get email alerts to know when your messages have been read.
  • Contact For Free (£7.49 per month) — allows basic members to start conversations, and lets those recipients read and reply to those messages.
  • Reply For Free (£4.99 per month) — allows basic members to read and reply to the messages sent to them.

Help & Support

Just Forties has a customer care page where all members (free and paid) can leave details of any problem they’re experiencing, and receive a reply from the team within 72 hours. The site also benefits from a support section which aims to answer frequently asked questions about messaging, subscriptions, navigating the website, and adding photos etc. So it’s worth checking this section for a solution before contacting the care team.

Bottom Line

Just Forties was made for 40-something single men and women, who are looking for friendship, romance, or a long-term relationship with people of a similar age. The simple sign up process makes it incredibly easy to get started on your search for love today, and gives members the option to reveal as much or as little information about their characteristics, personality, and interests. If you find yourself single in your 40s, and looking for a safe and fun environment to meet singles in your area of the UK, Just Forties is the dating platform for you.

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