Matchaffinity Review

By Top10BestDatingSites Staff

Matchaffinity is one of the UK's most popular dating sites. It boasts one of the most detailed personality tests available and its compatibility criteria is based on very detailed analysis of personal preferences and taste.

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Matchaffinity has all the features that are expected from a premium dating site. All members have a profile page where they can write about themselves and express their likes and interests. Members can look at each other’s profiles and message each other freely and securely.

Matchaffinity's most unique feature is its in-depth Affinity questionnaire. It is more than 20 pages long and the questions are based on relationships, personality, lifestyle and values. The results of the questionnaire form the criteria of who the service matches members with. Potential matches are assigned an affinity score; the higher the score, the more compatible the match is.

Signing Up

The sign up process is very detailed and easy to follow. Personal details are entered, followed by tastes in a partner. These preferences can be as vague or specific as possible; partner's height, preferred religion and level of education can be specified.

The aforementioned affinity questionnaire is multiple choice and most questions are on a scale between "Strong Agree" and "Strongly Disagree". There are many pages to complete, but there is a progress bar and all work can be saved and returned to later. After the sign-up, an in-depth personality report is generated. This is confidential and very analytical.


3-Month Membership89.97 GBP29.99 GBP-
6-Month Membership114 GBP19.00 GBP37% (65.94 GBP)
12-Month Membership168 GBP14.00 GBP53% (191.88 GBP)


Only members registered on Matchaffinity can view profiles. There is an option to keep photos private, even to subscribers, and only show photos to members that have been chosen. It easy to block other members and offensive messages can be flagged to customer support.

What We Love

We found their profile design to be much better than most dating sites. They have more of a social network feel rather than a dating profile. The affinity score is a quick and easy way to see compatibility with other members. It is also a very busy site and has many active members. It is easy to customize the experience and matches that aren't interesting can easily be removed from search results.

Room for Improvement

The prices are hidden, but this is typical of most dating sites. The pricing plan still seems steep, though. Some members might find the reports a bit boring. They should maybe put more emphasis on what people write about themselves rather than relying on the analytical reports; members don't seem to express themselves as much as they could. The sign-up process is also quite long and some questions feel repetitive.

Bottom Line

Matchaffinity is a very professional dating site that is easy to use. The in-depth analytical reports may be off-putting to some, but they are good for people who find that they can't express themselves well. People who have been disappointed by matching and compatibility results on other dating sites will probably prefer the in-depth criteria of Matchaffinity.

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About Top10BestDatingSites Staff

The Top 10 Best Dating Sites staff are your guides to the world of online dating websites and services. The team navigates the world of online dating and share their findings to help readers find online dating success. Our team includes dating experts James Preece, Laurel House, Ken Solin, Nida Sea, Vanae Tran, Carmelia Ray and many more talented writers. Top 10 Best Dating Sites staff have extensive first-hand experience in: signing up for and using various online dating sites; researching the ever-growing online dating market; and copywriting and editing for various online and print publications about online dating.



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